Monday, August 5, 2002

New statement


Dear Ms Heffernan

I cannot believe it! I have just got my first “new look” BOQ cheque A/c statement with half the transactions printed on the back. Are you deliberately TRYING to inconvenience your customers? I will have to raise this at the BOQ AGM if you persist with it. What the h*** were you thinking of when you came up with that lulu?

It makes a total mockery of your advertising that you are customer friendly. Or are you a believer in the Goebbels “big lie” technique -- that what you say can be the opposite of the truth as long as you say it loudly enough? How about changing your advertising to read: “We cut all possible corners regardless of customer convenience”? That would be a more accurate reflection of your orientation as far as I can see.

It is of a piece with your ridiculous assertion that you do not need to have running balances in your online statements because they are not really statements. Technically correct, perhaps, but hardly customer-oriented.

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